{"title":"Primers \u0026 Prep","description":"\u003cp\u003eSmooth, hydrate and prep your canvas.\u003c\/p\u003e","products":[{"product_id":"blurring-filter-tinted-moisturizer","title":"Blurring Filter Tinted Moisturizer","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBlurring Filter Tinted Moisturizer – #1 Best Seller, 25k+ Sold!\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eMeet your \u003cem\u003enew\u003c\/em\u003e \u003cem\u003ego-to:\u003c\/em\u003e \u003cstrong\u003eBlurring Filter\u003c\/strong\u003e! This \u003cem\u003eoverachiever\u003c\/em\u003e isn’t just a primer, moisturizer, color corrector, brightener, \u003cem\u003eand\u003c\/em\u003e perfector—\u003cem\u003eit’s a skincare superhero in a bottle.\u003c\/em\u003e\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eInstantly smooth the look of uneven skin tone and create the most flawless base for your makeup. Or rock the bare-faced look and let the ultra-light tinted moisturizer do its self-adjusting magic to match your skin tone, \u003cem\u003ecustom-made just for you.\u003c\/em\u003e\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eBlend it in and watch the blurring powers \u003cstrong\u003eA-C-T-I-V-A-T-E\u003c\/strong\u003e, leaving your face smooth and radiant. People will be asking if you just woke up like this. \u003cem\u003eSpoiler alert:\u003c\/em\u003e YES GIRL, you did!\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003ePro tip:\u003c\/strong\u003e Don’t risk living without your \u003cstrong\u003eBlurring Filter\u003c\/strong\u003e! Sign up for a subscription so you’ll never have that OMG, I’m out! moment again. \u003cem\u003eWe’ll keep it coming right to your door—like clockwork. \u003c\/em\u003eYou’re welcome.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eP.S.\u003c\/strong\u003e Once you fall in love, there’s no turning back… like, seriously. Due to the nature of this product, all sales are final.\u003c\/span\u003e\u003c\/p\u003e","brand":"Whipi Co","offers":[{"title":"light","offer_id":44104380612774,"sku":"000-150","price":32.0,"currency_code":"USD","in_stock":true},{"title":"medium","offer_id":44104380645542,"sku":"000-151","price":32.0,"currency_code":"USD","in_stock":false},{"title":"dark","offer_id":44104380678310,"sku":"000-178","price":32.0,"currency_code":"USD","in_stock":true},{"title":"deep","offer_id":44104380711078,"sku":"000-152","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0125\/5125\/8208\/files\/IMG-0449.png?v=1767151751"},{"product_id":"eye-shadow-primer","title":"Eye Shadow Primer","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003ea MUST to apply to the eye area to prepare for makeup application. This formula is long-lasting, waterproof, and prevents creasing while neutralizing the lid to bring out optimal color. For all day shadow wear. \u003c\/span\u003e\u003c\/p\u003e\n\u003ch6\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eingredients: Isododecane, Polyethylene, Cyclopentasiloxane, Trimethylsiloxysilicate, Disteardimonium Hectorite, Phenyl Trimethicone, Dimethicone, Hydrogenated Polyisobutene, Propylene Carbonate, Lecithin, Trihydroxystearin, Tocopheryl Acetate, BHT, [+\/- (May Contain): Mica (CI 77019), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492).\u003c\/span\u003e\u003c\/h6\u003e","brand":"Whipi Co","offers":[{"title":"Default Title","offer_id":44159841665190,"sku":"000-280","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0125\/5125\/8208\/files\/ScreenShot2023-05-22at4.46.58PM.png?v=1762458291"},{"product_id":"whipi-base-ically-perfect-primer","title":"Base-ically Perfect Primer","description":"\u003cp data-start=\"207\" data-end=\"271\" class=\"\"\u003e\u003cstrong data-start=\"207\" data-end=\"238\"\u003eThe first step to flawless.\u003c\/strong\u003e Hydrate it. Blur it. Lock it in.\u003c\/p\u003e\n\u003cp data-start=\"273\" data-end=\"366\" class=\"\"\u003eMakeup is only as good as the base you start with—and this primer is \u003cem data-start=\"342\" data-end=\"364\"\u003ebase-ically perfect.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-start=\"368\" data-end=\"638\" class=\"\"\u003eOur lightweight, skin-loving formula smooths, hydrates, and grips your makeup for long-lasting wear, while treating your skin to powerhouse ingredients that do more than just sit pretty. No more choosing between makeup and skincare—this multitasking must-have does both.\u003c\/p\u003e\n\u003chr data-start=\"640\" data-end=\"643\" class=\"\"\u003e\n\u003ch3 data-start=\"645\" data-end=\"674\" class=\"\"\u003e\u003cstrong data-start=\"649\" data-end=\"672\"\u003eWhy You’ll Love It:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"675\" data-end=\"736\" class=\"\"\u003e✔️ Hydrating\u003cbr data-start=\"687\" data-end=\"690\"\u003e✔️ Smoothing\u003cbr data-start=\"702\" data-end=\"705\"\u003e✔️ Blurring\u003cbr data-start=\"716\" data-end=\"719\"\u003e✔️ Long-Wearing\u003c\/p\u003e\n\u003cp data-start=\"738\" data-end=\"793\" class=\"\"\u003eThis formula goes to work the second it hits your skin:\u003c\/p\u003e\n\u003cul data-start=\"795\" data-end=\"1609\"\u003e\n\u003cli data-start=\"795\" data-end=\"947\" class=\"\"\u003e\n\u003cp data-start=\"797\" data-end=\"947\" class=\"\"\u003e\u003cstrong data-start=\"797\" data-end=\"823\"\u003eSqualane + Shea Butter\u003c\/strong\u003e – Deep hydration without the greasy feel. These barrier-boosting ingredients soften and smooth while locking in moisture.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"948\" data-end=\"1103\" class=\"\"\u003e\n\u003cp data-start=\"950\" data-end=\"1103\" class=\"\"\u003e\u003cstrong data-start=\"950\" data-end=\"972\"\u003eSodium Hyaluronate\u003c\/strong\u003e – A potent form of hyaluronic acid that pulls water into the skin, plumps fine lines, and delivers that juicy, fresh-faced glow.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1104\" data-end=\"1204\" class=\"\"\u003e\n\u003cp data-start=\"1106\" data-end=\"1204\" class=\"\"\u003e\u003cstrong data-start=\"1106\" data-end=\"1131\"\u003eVitamin C + Vitamin E\u003c\/strong\u003e – Brightening, protective antioxidants that improve texture over time.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1205\" data-end=\"1293\" class=\"\"\u003e\n\u003cp data-start=\"1207\" data-end=\"1293\" class=\"\"\u003e\u003cstrong data-start=\"1207\" data-end=\"1236\"\u003eLicorice Root + Allantoin\u003c\/strong\u003e – Gentle and calming to reduce redness and irritation.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1294\" data-end=\"1422\" class=\"\"\u003e\n\u003cp data-start=\"1296\" data-end=\"1422\" class=\"\"\u003e\u003cstrong data-start=\"1296\" data-end=\"1342\"\u003eDimethicone\/Vinyl Dimethicone Crosspolymer\u003c\/strong\u003e – Creates a breathable, silky-smooth grip that holds makeup in place all day.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1423\" data-end=\"1516\" class=\"\"\u003e\n\u003cp data-start=\"1425\" data-end=\"1516\" class=\"\"\u003e\u003cstrong data-start=\"1425\" data-end=\"1438\"\u003eTrehalose\u003c\/strong\u003e – A sugar-based humectant that helps maintain skin's hydration and balance.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1517\" data-end=\"1609\" class=\"\"\u003e\n\u003cp data-start=\"1519\" data-end=\"1609\" class=\"\"\u003e\u003cstrong data-start=\"1519\" data-end=\"1527\"\u003eMica\u003c\/strong\u003e – Adds a soft-focus effect to instantly blur the look of pores and imperfections.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1611\" data-end=\"1657\" class=\"\"\u003e✨ \u003cem data-start=\"1613\" data-end=\"1657\"\u003eIt’s base-ically your glow-up in a bottle.\u003c\/em\u003e\u003c\/p\u003e\n\u003chr data-start=\"1659\" data-end=\"1662\" class=\"\"\u003e\n\u003ch3 data-start=\"1664\" data-end=\"1694\" class=\"\"\u003e\u003cstrong data-start=\"1668\" data-end=\"1692\"\u003eThe Perfect Pairing:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1695\" data-end=\"1855\" class=\"\"\u003ePair it with the \u003cstrong data-start=\"1712\" data-end=\"1738\"\u003ewHiPi. Blurring Filter\u003c\/strong\u003e for the ultimate flawless, soft-focus finish that lasts all day. Together, they’re your makeup bag’s new dream team.\u003c\/p\u003e\n\u003chr data-start=\"1857\" data-end=\"1860\" class=\"\"\u003e\n\u003ch3 data-start=\"1862\" data-end=\"1883\" class=\"\"\u003e\u003cstrong data-start=\"1866\" data-end=\"1881\"\u003eHow to Use:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003col data-start=\"1884\" data-end=\"2151\"\u003e\n\u003cli data-start=\"1884\" data-end=\"1924\" class=\"\"\u003e\n\u003cp data-start=\"1887\" data-end=\"1924\" class=\"\"\u003eStart with clean, moisturized skin.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1925\" data-end=\"1976\" class=\"\"\u003e\n\u003cp data-start=\"1928\" data-end=\"1976\" class=\"\"\u003eApply a small amount using fingers or a brush.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1977\" data-end=\"2067\" class=\"\"\u003e\n\u003cp data-start=\"1980\" data-end=\"2067\" class=\"\"\u003eFocus on areas where makeup tends to settle or fade (like the T-zone and under eyes).\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2068\" data-end=\"2151\" class=\"\"\u003e\n\u003cp data-start=\"2071\" data-end=\"2151\" class=\"\"\u003eLet it set for 30–60 seconds before applying foundation or your Blurring Filter.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp data-start=\"2153\" data-end=\"2236\" class=\"\"\u003e\u003cstrong data-start=\"2153\" data-end=\"2165\"\u003ePro Tip:\u003c\/strong\u003e A little goes a long way. Wear alone for a fresh, blurred-skin finish!\u003c\/p\u003e\n\u003chr data-start=\"2238\" data-end=\"2241\" class=\"\"\u003e\n\u003ch3 data-start=\"2243\" data-end=\"2277\" class=\"\"\u003e\u003cstrong data-start=\"2247\" data-end=\"2275\"\u003eClean-Conscious Formula:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"2278\" data-end=\"2412\"\u003e\n\u003cli data-start=\"2278\" data-end=\"2315\" class=\"\"\u003e\n\u003cp data-start=\"2280\" data-end=\"2315\" class=\"\"\u003eFree from sulfates and phthalates\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2316\" data-end=\"2343\" class=\"\"\u003e\n\u003cp data-start=\"2318\" data-end=\"2343\" class=\"\"\u003eSafe for sensitive skin\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2344\" data-end=\"2363\" class=\"\"\u003e\n\u003cp data-start=\"2346\" data-end=\"2363\" class=\"\"\u003eNon-comedogenic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2364\" data-end=\"2412\" class=\"\"\u003e\n\u003cp data-start=\"2366\" data-end=\"2412\" class=\"\"\u003eSupports your skin \u003cem data-start=\"2385\" data-end=\"2390\"\u003eand\u003c\/em\u003e your makeup routine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2414\" data-end=\"2417\" class=\"\"\u003e\n\u003cp data-start=\"2419\" data-end=\"2588\" class=\"\"\u003eStart your routine with a base that works as hard as you do.\u003cbr data-start=\"2479\" data-end=\"2482\"\u003e\u003cstrong data-start=\"2482\" data-end=\"2519\"\u003ewHiPi. Base-ically Perfect Primer\u003c\/strong\u003e – for skin that feels amazing, looks flawless, and holds up all day.\u003c\/p\u003e","brand":"Whipi Co","offers":[{"title":"Default Title","offer_id":46257268588710,"sku":"000-139","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0125\/5125\/8208\/files\/IMG-3211.png?v=1762465540"}],"url":"https:\/\/www.whipico.com\/collections\/primers-prep.oembed","provider":"Whipi Co","version":"1.0","type":"link"}