Beautiful Girl—Bakuchiol Serum
Beautiful Girl—Bakuchiol Serum
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Retinol Results. None of the Drama.
Now available in our NEW 2 oz size.
Transform the look of your skin with this silky, lightweight treatment designed to visibly smooth, brighten, hydrate, and renew. Powered by Bakuchiol, a plant-derived alternative to retinol, this advanced formula helps reduce the appearance of fine lines, wrinkles, uneven texture, and dullness while remaining gentle enough for daily use.
The result is skin that looks healthier, smoother, more radiant, and beautifully refreshed.
Unlike traditional retinol products that can leave skin feeling irritated, dry, or sensitive, Bakuchiol works in harmony with your skin to deliver visible results without compromising comfort. Paired with Niacinamide, Sodium Hyaluronate, Squalane, and Glycerin, this serum helps support a stronger moisture barrier while delivering lasting hydration and a healthy-looking glow.
Skin appears softer.
Texture appears smoother.
Complexion looks brighter.
Glow becomes undeniable.
WHY YOU'LL LOVE IT
A gentle plant-based alternative to retinol
Helps visibly reduce the appearance of fine lines and wrinkles
Brightens the appearance of uneven skin tone
Deeply hydrates and plumps
Supports skin barrier health
Suitable for sensitive skin
Lightweight, fast-absorbing finish
THE FORMULA
Bakuchiol
Often referred to as nature's retinol, Bakuchiol helps improve the appearance of fine lines, wrinkles, texture, and firmness without the irritation commonly associated with traditional retinoids.
Niacinamide
This skincare favorite helps visibly brighten the complexion, improve the appearance of enlarged pores, and promote a more even-looking skin tone.
Sodium Hyaluronate
A highly effective form of hyaluronic acid that attracts and retains moisture to help skin appear plump, smooth, and hydrated.
Squalane
A lightweight, skin-loving moisturizer that helps support the skin barrier while locking in hydration for a soft, supple finish.
Glycerin
A powerful humectant that draws moisture into the skin and helps maintain long-lasting hydration throughout the day.
Dimethicone & Ethylhexyl Isononanoate
Create the luxurious silky texture that allows the serum to glide effortlessly across the skin while helping seal in moisture.
FULL INGREDIENTS
Water (Aqua), Dimethicone, Ethylhexyl Isononanoate, Glycerin, Niacinamide, Bakuchiol, Sodium Hyaluronate, Squalane, Polyacrylamide, Sodium Hydroxide, Carbomer, C13-14 Isoalkane, Laureth-7, Disodium EDTA, Ethylhexylglycerin, Phenoxyethanol.
HOW TO USE
Apply 1-2 pumps to clean skin morning and evening. Follow with moisturizer. During daytime use, finish with SPF.
THE UPGRADE
Your favorite Bakuchiol Serum is now available in a larger 2 oz bottle, giving you twice the glow-boosting formula you love. Same luxurious serum. Same results. More to adore.
Because great skin shouldn't run out so quickly.
OBSESSED FOR A REASON!
★★★★★
"I've tried retinol at least five different times and every single one left my skin irritated, flaky, or red. This serum has completely changed my mind. My skin looks smoother, brighter, and more even after a few weeks, but without any irritation. I wake up looking refreshed and my makeup applies beautifully over it. The fact that it's now 2 oz makes me love it even more."
— Sarah M.
★★★★★
"I wasn't expecting to see such a difference this quickly. My skin feels softer, looks more hydrated, and the overall texture has improved so much. The glow is real. I also love that it doesn't feel heavy or greasy. This has become my favorite step in my nighttime routine. When I saw they doubled the size for the same price, I immediately ordered another."
— Jennifer T.