The woman behind wHiPi.
Beauty-brand founder.
Builder & scaler of multiple multimillion-dollar companies.
Trichologist.
Kayla McNeill / The experience behind the brands
I’ve built and scaled multiple multimillion-dollar beauty companies, created products, led teams, and brought beauty to life on HSN. Today, I’m bringing that experience to wHiPi. and Crown.ologist.
Multiple multimillion-dollar beauty companies. Brand-building, product development, team leadership, and growing a business from the ground up.
Retail sales across my entire beauty-industry career.
Across brands. Career total.Licensed cosmetologist, hairdresser & salon business owner.
Hair and scalp specialist. Years devoted to studying scalp health, asking questions, and continuing to learn.
Live product demonstrations and beauty storytelling during my Head Kandy founder chapter.
My Head Kandy chapter ended in January 2023.Creator of Crown.ologist Academy: scalp-care education and business-building for salon professionals and people ready for a new path.
Behind the chair. Before the brands.
It started with a chair, a client, and a whole lot of ambition.
I graduated high school in 2005 knowing beauty was my future. I became a licensed cosmetologist, built my clientele, grew a team, and owned my own salon from the beginning.
Over the years, I’ve built, grown, and sold salons. I’ve worked behind the chair, led the team, and built the business. Those conversations and that trust? They’re still at the heart of everything I create.
I’m also a trichologist, a specialist focused on the hair and scalp. My own hair journey made me want to understand more, and that curiosity became a passion. I’ve spent years studying scalp health, asking questions, and learning everything I can about hair and the scalp.
This work is personal to me. I care about helping people feel heard, understand their scalp, and feel more confident in their care. I became a trichologist because I wanted to go deeper, and I haven’t stopped learning. That same passion is behind wHiPi.’s scalp-first hair care and my separate Crown.ologist business.
Hairdresser first. Always learning.This journey is personal.
A recent look at my own hair journey.
The founder chapter / Head Kandy
I founded Head Kandy and helped grow it from hands-on beginnings into a major beauty brand. Boxes in the house. Warehouse days. Product launches. Live demonstrations on HSN.
What I loved most was creating: turning an idea into a product, showing someone how to use it, and hearing what it meant to them.
From hair tools and hair care to the Nail Kandy dip system, that chapter brought my love of beauty, product design, and live selling to a bigger audience.
My chapter with Head Kandy ended in January 2023. I’m no longer involved. Today, I’m building wHiPi. and Crown.ologist.
The interviews, reviews & awards ↓Different chapters. Same creator.
Beauty. Scalp care. Education.
And a little extra personality in every detail.
01 / My creative heart
Makeup, skincare, lashes, waxing, body care, nails, and all the beauty extras. I poured my energy into creating a world that feels like me, and wHiPi. grew into a brand with millions of dollars in sales.
In June 2025, I launched my hair-care line. Today, Crown Whip brings my love of hair and scalp care into the middle of it all. BOOST is our daily leave-in scalp tonic. SHIELD is my signature leave-in protection mist.
Meet Crown Whip ↗02 / Salon-professional scalp care
A stylist-guided scalp-care ritual, from Detox, Cleanse, and Nourish to the daily BOOST tonic. Education-led. Scalp-first. Salon-protected.
I’m bringing my experience as a hairdresser, salon owner, founder, and trichologist into a professional brand built around the relationship between a stylist and their client.
Ask your stylist. That relationship matters.
03 / Learn more. Build something of your own.
For salon professionals. And people ready for a new path.
My years of learning led me to create Crown.ologist Academy, the education side of Crown.ologist. I wanted to build more than a product line: an opportunity for people to learn about hair loss and trichology, pursue certification pathways, and build and grow a business of their own. That opportunity isn’t just for salon owners.
The Academy brings together education, client connection, and business-building. It teaches the confidence to listen, document, monitor, and know when to refer. The 7-Point Scalp Mapping Method uses consistent images from an iPhone or digital scope to establish a visual baseline and support thoughtful follow-up.
This is educational training, not a medical license. Independent credentials and licenses for regulated services are separate. Always work within your professional scope, without diagnosing.
Explore the Academy opportunity ↗The place where my founder story, brands, on-camera work, and creative projects come together. Beauty has never been just one thing for me.
It’s coming with me. From live selling and beauty demos to Kayla’s Must Have, my world brings beauty, fashion, and product storytelling together.
Find me on Instagram ↗A few receipts from the archives
Founder interviews. Product reviews. Beauty-box moments. A little recognition along the way.
Founder Q&A with Kayla McNeill · May 2016
Read the interview ↗Straightening brush & Steam Straight tests · June & August 2016
Brush review ↗ Steam Straight review ↗Miss Priss Flat Iron in editors’ favorites · July 2021
Read the roundup ↗VIVA GLAM hair-care product roundup · April 2019
Read the feature ↗Hair expertise with Kayla McNeill · February 2016
Read the interview ↗Female Founders interview with Kayla · July 2021
Read the interview ↗Mini Hair Care Set · July 2022 Glam Bag placement
See the product placement ↗Beauty Choice Awards: Rising Star · April 2021
View the award ↗These features, placements, and awards relate to Head Kandy during my founder chapter, which ended in January 2023. They are historical coverage, not endorsements of wHiPi. or Crown.ologist.
North Carolina roots. Big wHiPi. heart.
We’re a family-run business here to make the everyday feel a little brighter. Faith, love, and creating something that helps you feel beautiful are at the heart of wHiPi.
“For God has not given us a spirit of fear, but of power and of love and of a sound mind.”
2 Timothy 1:7
Let’s grow together. ♡
Find your little something ↗
