Base-ically Perfect Primer

The first step to flawless. Hydrate it. Blur it. Lock it in.

Makeup is only as good as the base you start with—and this primer is base-ically perfect.

Our lightweight, skin-loving formula smooths, hydrates, and grips your makeup for long-lasting wear, while treating your skin to powerhouse ingredients that do more than just sit pretty. No more choosing between makeup and skincare—this multitasking must-have does both.

Why You’ll Love It:

✔️ Hydrating
✔️ Smoothing
✔️ Blurring
✔️ Long-Wearing

This formula goes to work the second it hits your skin:

• Squalane + Shea Butter – Deep hydration without the greasy feel. These barrier-boosting ingredients soften and smooth while locking in moisture.

• Sodium Hyaluronate – A potent form of hyaluronic acid that pulls water into the skin, plumps fine lines, and delivers that juicy, fresh-faced glow.

• Vitamin C + Vitamin E – Brightening, protective antioxidants that improve texture over time.

• Licorice Root + Allantoin – Gentle and calming to reduce redness and irritation.

• Dimethicone/Vinyl Dimethicone Crosspolymer – Creates a breathable, silky-smooth grip that holds makeup in place all day.

• Trehalose – A sugar-based humectant that helps maintain skin's hydration and balance.

• Mica – Adds a soft-focus effect to instantly blur the look of pores and imperfections.

✨ It’s base-ically your glow-up in a bottle.

The Perfect Pairing:

Pair it with the wHiPi. Blurring Filter for the ultimate flawless, soft-focus finish that lasts all day. Together, they’re your makeup bag’s new dream team.

How to Use:

1. Start with clean, moisturized skin.

2. Apply a small amount using fingers or a brush.

3. Focus on areas where makeup tends to settle or fade (like the T-zone and under eyes).

4. Let it set for 30–60 seconds before applying foundation or your Blurring Filter.

Pro Tip: A little goes a long way. Wear alone for a fresh, blurred-skin finish!

Clean-Conscious Formula:

• Free from sulfates and phthalates

• Safe for sensitive skin

• Non-comedogenic

• Supports your skin and your makeup routine

Start your routine with a base that works as hard as you do.
wHiPi. Base-ically Perfect Primer – for skin that feels amazing, looks flawless, and holds up all day.