wHiPi. Crown Brush Straightener PRE-ORDER AUGUST 20

Smooth Hair. Smarter Heat. Healthier-Looking Shine.

Meet the brush straightener designed to smooth, stretch, polish, and style hair in less time — without the flat-iron fight.

The wHiPi. Crown Brush Straightener combines the ease of a brush with the smoothing power of a professional hot tool, giving you sleek, shiny, frizz-controlled hair with fewer passes and less unnecessary heat exposure.

Powered by our exclusive CrownHeat™ Technology, this beauty essential delivers balanced, consistent heat through ceramic smoothing plates to help style efficiently while supporting healthier-looking hair over time.

Because your hair deserves smooth results — not heat drama.

 

Why It’s Different

Traditional flat irons can clamp, crease, tug, and force you to pass over the same section again and again.

The wHiPi. Crown Brush Straightener is designed differently.

Instead of pressing hair between two plates, the heated brush design helps glide through sections while smoothing, stretching, and polishing the hair in one easy motion.

Our CrownHeat™ Technology helps maintain consistent temperature control, so you can smooth faster, style smarter, and reduce the need for repeated passes.

The result?

✨ Smoother, shinier-looking hair
✨ Less styling time
✨ Reduced heat stress
✨ Less frizz and puffiness
✨ A polished finish without the flat-iron crease
✨ Easy everyday styling at home

 

What It Does

✔ Smooths and straightens hair with brush-like ease
✔ Helps reduce frizz, flyaways, and puffiness
✔ Creates a polished, shiny finish
✔ Helps stretch textured, wavy, or unruly hair
✔ Styles larger sections faster with an extra-wide heating area
✔ Helps minimize repeated passes through efficient heat styling
✔ Supports healthier-looking hair over time by reducing unnecessary heat exposure
✔ Gives salon-level smoothness without complicated styling

 

Powered by CrownHeat™ Technology

At the heart of the wHiPi. Crown Brush Straightener is our exclusive CrownHeat™ Technology.

Designed for balanced heat, fast styling, and smoother results, CrownHeat™ helps deliver consistent temperature performance across the heated styling surface so hair can smooth more efficiently.

That means:

• Faster smoothing
• More even results
• Less need for repeated passes
• Less heat stress from over-styling
• Better shine and polish
• A smoother finish that still feels soft

Smart heat. Smooth results. Crown-level confidence.

 

The Brush That Does More

This is not just a hot brush.

It is your everyday smoothing tool for the hair that needs a little extra control, polish, and shine.

Use it to:

• Smooth second-day hair
• Refresh a blowout
• Stretch waves and curls
• Calm frizz and flyaways
• Polish dry ends
• Smooth puffiness around the crown
• Create soft, sleek everyday hair
• Get ready faster without pulling out five different tools

It gives you that “I actually tried” look — without actually doing the most.

 

Extra-Wide Heated Brush Design

The extra-wide heating plate allows you to smooth larger sections of hair at once, making styling faster and easier.

Perfect for busy mornings, thick hair, long hair, textured hair, or anyone who wants smoother results without spending forever in the mirror.

More surface area. Fewer sections. Faster finish.

 

Ceramic Smoothing Plates

The ceramic heated plates are designed to glide smoothly through the hair while helping reduce friction, frizz, and roughness.

Instead of leaving hair stiff or overly pressed, the Crown Brush Straightener helps create a soft, touchable finish with shine.

Smooth, not smashed.
Polished, not punished.

 

Adjustable Heat Up To 450°F

Customize your heat based on your hair type, texture, and styling goals.

With 5 adjustable heat settings, you stay in control of your styling routine:

250°F — Fine, fragile, or touch-up styling
320°F — Soft smoothing and light waves
360°F — Medium hair or everyday smoothing
390°F — Thick, coarse, or frizz-prone hair
450°F — Resistant textures or stronger smoothing needs

Start lower and only increase as needed. The goal is always smooth hair with the least amount of heat required.

 

Fast Heat-Up Technology

No waiting around.

The wHiPi. Crown Brush Straightener heats quickly so you can get smoother hair faster.

Designed to heat up to 250°F in approximately 30 seconds, this brush is perfect for real-life mornings, last-minute plans, and the “I have 12 minutes to become a new woman” routine.

 

Designed for Real Life

✨ Fast PTC heater
✨ NTC temperature control
✨ 5 adjustable heat settings
✨ Heats up quickly
✨ 60-minute automatic shut-off
✨ Memory function
✨ Extra-wide heating plate
✨ Ceramic smoothing plates
✨ 2.5 meter 360° swivel cord
✨ Dual voltage: AC 100V–240V
✨ Lightweight, easy-to-use design
✨ Professional results at home

 

Why Your Hair Will Love It

The Crown Brush Straightener helps you style more efficiently.

And efficient styling matters.

When a tool smooths faster and more evenly, you can spend less time repeatedly going over the same section. That means less unnecessary heat exposure, less friction, and less overworking the hair.

It does not claim to “heal” damaged hair — because she is a hot tool, not a miracle worker. But it is designed to help you style smarter so your hair can look smoother, shinier, and healthier over time.

That is the wHiPi. way.

 

Perfect For

The wHiPi. Crown Brush Straightener is ideal for:

• Frizzy hair
• Thick hair
• Wavy hair
• Textured hair
• Puffy roots
• Second-day hair
• Long hair
• Medium hair
• Quick smoothing
• Blowout refreshes
• Anyone who hates flat-iron creases
• Anyone who wants smoother hair without complicated styling

 

How To Use

1. Start with completely dry hair.
2. Apply your favorite heat protectant.
3. Turn on the Crown Brush Straightener and select your heat setting.
4. Detangle hair before styling for the smoothest glide.
5. Work in sections and slowly brush from roots to ends.
6. Repeat only as needed.
7. Finish with your favorite wHiPi. styling product for shine, softness, and hold.

For best results, use slower passes instead of repeated fast passes. Let the brush and CrownHeat™ do the work.

 

Key Features

• CrownHeat™ Technology
• Heated Brush Straightener Design
• Extra-Wide Ceramic Heating Plate
• 5 Adjustable Heat Settings
• Heat Up To 450°F
• 30-Second Heat-Up To 250°F
• PTC Heater
• NTC Temperature Control
• 60-Minute Automatic Shut-Off
• Memory Function
• Smooth-Glide Ceramic Plates
• 360° Swivel Cord
• Dual Voltage: AC 100V–240V
• Professional Styling Performance
• Designed For Smoother, Shinier-Looking Hair

 

Safety & Care

• Use only on dry hair
• Always use a heat protectant
• Do not use near water
• Unplug after each use
• Allow tool to cool completely before storing
• Keep away from children when hot
• Refer to the user manual for complete safety instructions

 

Why You’ll Love It

Because smooth hair should not require clamping, tugging, frying, or fighting with your bathroom mirror.

The wHiPi. Crown Brush Straightener gives you the polished look of a straightener with the ease of a brush — helping you smooth faster, reduce frizz, and create shiny, healthy-looking hair with less heat stress.

It is quick. It is cute. It is powerful.
And yes, she belongs on your vanity.

wHiPi. Crown Brush Straightener
Powered by CrownHeat™ Technology

Smooth smarter. Shine harder. Crown always.